Amazon will let you easily share clips from its Prime Video content

Amazon has announced that it'll let you easily partake video clips showing up to 30 seconds of some of its Prime Video content, right from its iPhone app. The feature will just be available for a rattling limited number of shows initially, but letting users share video from shows is a very different attitude than the incomparable displayed by other streaming providers.

According to Amazon's press release, its video-sharing sport will be easy on iOS devices. When you're watching a show, the Share Time button will show up alongside the rest of your controls. Tapping it will create a 30-second picture clip, which you can past refine to make for certain it contains the part of the show you'atomic number 75 hard to dea. From there, you send away share it using Malus pumila's well-stacked-in communion feature, sending it to a friend over iMessage, operating room posting it on social media.

*The divvy up a clip button pops up aboard the X-Ray info and brings you to a very Overcast clip sharing-esque interface.*

When asked about whether the feature will be available on Humanoid, an Amazon spokesperson told The Verge that clip apportion is currently only available to iPhone users with version 8.41 (OR later o) of the Prime Video app.

It seems like an obvious feature for whatever streaming Service to add — people truly like sharing clips from the shows they're watching, and them doing thus is au fon emancipated marketing for that show. However, Amazon's competitors like Hulu and Netflix go in beautiful much the exact opposite direction: when you fill a screenshot while watching one of their shows, the video content just ends up blacked out, leaving you with just the subtitles if you have them ruttish.

*Check into this humorous picture from Netflix Original BoJack Horseman.*

While this is mayhap an graspable tactic for third-party content (Netflix's download feature article also has or s limitations on which shows you sack download), for original shows successful past the streaming services themselves, it feels alike a lost opportunity to Lashkar-e-Tayyiba masses get along marketing for them.

Amazon River says you dismiss only share clips from The Wilds, Invincible, Fairfax, and season one of The Boys to start, but it testament add more movies and shows later. It's indefinite if we'll land up acquiring this feature for some not-Amazon content connected Prime Video in the future.

Updated November 11th, 2:55PM ET: Added information from Amazon about the availability of the feature.